The corporate identity is the visual identity of a brand. It connects the manifestations and creates visual guidelines within a company. Think of a logo, colour, typography and design language. When making up the corporate identity it is of great importance that a company is clear about its mission & vision. In this way a consistent and clear corporate identity is implemented where a company can identify itself with.
Thus, the image of a company must be clear before a corporate identity is determined. What do you want to express to the outside world? Only when this plan is clear will a company be able to consistently carry out its corporate identity, causing customers and future customers to recognize your brand from certain manifestations and visual concepts.
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