Baby-Mover
Organic visability all over the globe.
Baby-Mover is a professional evacuation apron that can be used during emergency situations in which e.g. a childcare center needs to be evacuated. Up to three children can be evacuated at the same time due to placement of several pockets. The person carrying the apron can do this handsfree.
Baby-Mover is sold all over Europe and in the USA. Several tools were used to realize this. Padgin ensures visability to searching engines to give a boost to the awareness of this product.
Case
Organic visability all over the globe.
For this case we translated the originally Dutch website to English and German. Furthermore, we added many landingpages, causing the product to get more attention. Think of ‘Evacuation apron’ for example.
We also implemented this in the other languages.
By using our rankingsoftware we can do research with regard to the number of queries per month per country. All interesting queries are saved in one overview. For those queries we developed landingpages that are fully optimized for Google.
Because English is a world language, even countries that weren't aimed at on first hand are seeing the evacuation aprons, giving an extra boost to the Baby-Mover apron.
Result
The website of Baby-Mover gained 444% more unique visitors and obtained 302,8% more sessions in one year. Even enquiries are getting through from other parts of the world.
Future
We monitor the queries that are used and keep doing research to new keywords that are (potentially) interesting, so that we can make as much relevant queries as possible to land on Baby-Mover.
“Padgin helpt ons gericht, communiceren duidelijk en doen wat ze zeggen!”
Frank van der Schuit - eigenaar Slaapspecialist van der Schuit
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